This picture has gone viral over social media outlets in the past month. What is it? If you read Snack Girl’s blog, you might know that this is mechanically separated chicken. What is that you might ask? Well – mechanically separated meat (MSM) is a paste like meat product produced by scraping the bones of chickens, turkey, pigs, and cows 100% clean of meat. Through high pressure by using a sieve or machine, the bone is separated from the meat tissue.