Today, November 18, is the 35th annual Great American Smokeout. The American Cancer Society urges smokers to use today as a date to make a plan to quit smoking. If you are a smoker, you can take today to plan an important step towards being healthier. Quitting smoking can reduce your cancer risk dramatically, take some time out of your schedule today to plan to quit. The key to giving up smoking is motivation. What motivates you?